Dog Food Regulation

Does your pet food exceed industry standards?

Various regulatory bodies set such standards that, in many instances, subject pet food to more thorough and extensive rules and regulations than most of the food that we eat. We, however, still consider those standards to be just that: standard. As we see it, a pet’s food makes up the entirety of their diet and so has to deliver all of the nutrients that they need every single day. It’s why we formulate recipes that are 100% complete and balanced and that can deliver exactly what they need. It’s what we always consider as we work to surpass the “standard” wherever possible.

WHICH INDUSTRY BODIES LOOK AFTER THE INTERESTS OF THE PET FOOD INDUSTRY?

Between a thorough comprehension of the expectations of the regulatory bodies and the sheer wealth of knowledge of our nutritionists, quality assurance analysts and research staff, we strive to exceed standards whenever we can. Based on our nutritional research, we believe that exceeding these minimums standards for some nutrients can be beneficial to pets (or can have tangible benefits for pets). For example, the minimum AAFCO protein requirement in a maintenance dry pet food is 18% for dogs. PURINA BEYOND® dry dog food however, maintains an average 25% protein for our dog food.

At every Purina pet food facility there is a team of quality assurance experts, who work together with our formulation experts to make sure our foods use the safest, most state-of-the-art processes to reach and surpass governmental standards and industry expectations.

Why Purina Beyond®?

We believe in starting with selected natural ingredients just like we would for our own food.